History
Picture, if you will, a small team of developers — unremarkable men and women by outward appearance — creating something the internet had never seen: the first mass media sites for outdoor sports. They didn't know they were early. They only knew they were in front.
The tools would change with the decades — websites, applications, integrations, a vocabulary spawned that didn't exist before. But the method remained fixed, unmoving, untouched by any of it. Don't chase trends. Know the tech. The machine must always run.